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RMS Rentals Debuts Rebrand to Integrate with Road Machinery & Supplies

SAVAGE, MN — RMS Rentals announces that it is undergoing a rebrand to better align with the flagship company, Road Machinery & Supplies Co. (RMS). This comes in coordination with ongoing efforts to offer RMS Rentals’ products in new territories, including from the Byron, Minnesota, branch. The rebrand will be implemented in stages, featuring an updated logo and color scheme designed to be cohesive with the company's brand.

As a one-stop shop for general and specialty construction contractors, RMS Rentals' comprehensive line-up of equipment includes lifts, concrete and paving equipment, compact excavators, cranes, and more.

RMS Rentals chose to rebrand for the following reasons:

  • Better alignment with RMS: The new branding will integrate with RMS, creating a more unified identity to resonate with customers and vendors.
  • Continued focus on rental: Providing rental equipment is a key part of RMS Rentals' business, and the company will continue to do so. This rebrand simply allows for a more coherent connection with RMS.
  • Expansion into new territories: Historically, RMS Rentals has primarily served the Twin Cities Metro market. However, the company recognizes an opportunity to support customers beyond this footprint, specifically in areas where RMS already operates. With efforts to establish an RMS Rentals presence from the Byron branch already underway, this rebrand will provide a sense of brand recognition to customers in these areas.

"RMS Rentals has managed to find an identity that simultaneously moves the brand forward while anchoring it to the legacy of Road Machinery and Supplies," General Manager of Rentals TJ Burns said. "This new branding will resonate with employees and customers alike, and I am excited to see recognition grow as we expand the territories that we serve."

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